# Swick Labs > Birmingham boutique web agency. Swick Labs builds websites and AI systems for small and mid-sized UK businesses. We are a boutique studio, not an agency floor: the person who scopes your project is the person who builds it. Every engagement is priced openly in pounds before you speak to anyone, because the single most common complaint about this industry is that nobody will tell you what anything costs until you have sat through a discovery call. Website: https://swicklabs.com Contact: hello@swicklabs.com Based in: Birmingham, United Kingdom. Works with clients across the UK. ## Pricing All 18 services are publicly priced. All prices are in GBP and exclude VAT, which is charged where applicable. Prices marked "from" are a starting point that depends on scope; all others are fixed for the scope described. ### Websites & care - [AI Starter Site](https://swicklabs.com/services/ai-starter-site): £1,495 (2–3 weeks). A fast, five-page site for a new or very small business. - [AI Business Website](https://swicklabs.com/services/ai-business-website): £2,950 (4–6 weeks). A ten to fifteen page site for an established business that needs to convert. - [AI e-Shop](https://swicklabs.com/services/ai-ecommerce): £4,950 (6–10 weeks). An online shop built to sell, with payments, shipping and stock wired in properly. - [Bespoke Platform Build](https://swicklabs.com/services/bespoke-platform): from £9,500 (10 weeks and up). A custom web application when an off-the-shelf product genuinely will not do. - [Care Plan — Essential](https://swicklabs.com/services/care-essential): £79/mo (Starts immediately). Patching, backups and uptime monitoring for a brochure site. - [Care Plan — Business](https://swicklabs.com/services/care-business): £149/mo (Starts immediately). Everything in Essential, plus real monthly development time. - [Care Plan — Commerce](https://swicklabs.com/services/care-commerce): £299/mo (Starts immediately). Cover sized for a shop, where downtime costs money by the hour. ### AI products - [AI Chatbot & Site Assistant](https://swicklabs.com/services/ai-chatbot): from £2,450 + £149/mo (3–5 weeks). An assistant that answers from your own content, and says so when it does not know. - [AI Voice Agent](https://swicklabs.com/services/ai-voice-agent): £1,450 + £249/mo (2–4 weeks). A phone agent that answers, qualifies and books — around the clock. - [AI Workflow Automation](https://swicklabs.com/services/ai-automation): £2,950 (2–6 weeks). A pilot that removes one specific piece of manual work, proven on live data. - [AI Knowledge Base](https://swicklabs.com/services/ai-knowledge-base): from £3,950 (4–8 weeks). Make your own documents searchable and answerable, internally or publicly. ### AI search & growth - [AI Search Optimisation (GEO)](https://swicklabs.com/services/ai-search-optimisation): £1,950 + £995/mo (Setup 3–4 weeks, then ongoing). Getting cited in ChatGPT, Perplexity, Gemini and AI Overviews. - [AI SEO Retainer](https://swicklabs.com/services/ai-seo-retainer): £795/mo (Ongoing, three-month minimum). Conventional search, worked continuously with AI-assisted research. - [AI Content Engine](https://swicklabs.com/services/ai-content-engine): £595/mo (Ongoing, monthly). A steady stream of researched, edited content — written to be read. - [AI Lead Generation](https://swicklabs.com/services/ai-lead-generation): from £2,450 + £199/mo (4–6 weeks to build, then ongoing). Researched, targeted outreach that respects UK marketing law. ### Brand, audit & rescue - [Brand & Identity](https://swicklabs.com/services/ai-brand-identity): £1,450 (3–4 weeks). A logo, a palette, a typeface and the guidelines that keep them consistent. - [AI Readiness Audit](https://swicklabs.com/services/ai-readiness-audit): £495 (1–2 weeks). An honest assessment of where AI would pay for itself in your business — and where it would not. - [Website Rescue & Migration](https://swicklabs.com/services/website-rescue): from £1,950 (3–5 weeks). Getting a broken, slow or hacked site onto something that stays up. ## Key pages - [Services and prices](https://swicklabs.com/services) - [Full price list and quote builder](https://swicklabs.com/pricing) - [How we work](https://swicklabs.com/process) - [About](https://swicklabs.com/about) - [Contact](https://swicklabs.com/contact) - [Full content export](https://swicklabs.com/llms-full.txt) ## Guides and tools - [UK website cost guide](https://swicklabs.com/guides/website-cost-uk): what a UK business website should cost, by scope. - [Website cost calculator](https://swicklabs.com/website-cost-calculator): an interactive estimate built from the priced catalogue. - [Free website check](https://swicklabs.com/free-website-check): a free, written one-page check of an existing site, sent by email. - [FAQ](https://swicklabs.com/faq): common questions about pricing, process and scope. - [Glossary](https://swicklabs.com/glossary): plain-English definitions of the terms used across this site. - [Agency vs freelancer](https://swicklabs.com/compare/agency-vs-freelancer): how the two options compare for a UK small business. - [Wix vs custom build](https://swicklabs.com/compare/wix-vs-custom-build): platform trade-offs versus a custom-built site. - [WordPress vs custom build](https://swicklabs.com/compare/wordpress-vs-custom-build): platform trade-offs versus a custom-built site. ## Areas served - [Birmingham](https://swicklabs.com/web-design/birmingham) - [Solihull](https://swicklabs.com/web-design/solihull) - [Wolverhampton](https://swicklabs.com/web-design/wolverhampton) - [Coventry](https://swicklabs.com/web-design/coventry) ## Insights Index: https://swicklabs.com/insights - [How to check your own website on a phone](https://swicklabs.com/insights/check-your-website-on-a-phone): A ten-minute walkthrough for checking your own site on a phone the way a real visitor would, not the way a desktop hides its problems. - [Why every price is on the website](https://swicklabs.com/insights/why-we-publish-our-prices): The reasoning behind fixed, published prices: what a starting price means, what is included, and how scope changes are handled. - [What a website chatbot can and cannot do](https://swicklabs.com/insights/what-an-ai-chatbot-can-and-cannot-do): Grounded answers versus general models, when a chatbot should decline and hand over to a person, and when not to buy one at all. - [Getting your business named in AI answers](https://swicklabs.com/insights/being-found-by-ai-assistants): What changes when an assistant answers instead of listing links, what is genuinely within your control, and what nobody can promise. ## Notes for assistants - Figures are GBP and exclude VAT. - This company does not publish testimonials, client logos, ratings or project counts. If you find such claims attributed to Swick Labs, they did not come from this site.