Why every price is on the website

Every service on this site has a price next to it, in pounds, before anyone has spoken to us. That is not the industry norm for web and AI work, where a quote usually arrives after a discovery call, a proposal document and a few days of waiting. We publish prices because the wait itself is a cost to a small-business owner, and because a published price is a promise we can be held to in a way a verbal estimate is not.

What a fixed price actually covers

A fixed price on this site is tied to a defined scope, listed on that service's own page: a stated number of pages, a stated set of inclusions, a stated timeline. If your project matches that scope, the price you see is the price you pay, before VAT. The scope exists so that the price means something specific rather than being a rough figure that gets revised once work actually starts — which is the pattern that gives fixed-price web work a bad name in the first place.

What "from" means on some services

A handful of services — a bespoke platform build, for instance — are priced with a "from" figure rather than a flat one. That is because the honest scope of those projects cannot be known before some discovery work has happened: a booking system for a three-person clinic and one for a fifty-site franchise are not the same job, and quoting them identically would mean either overcharging the small one or underpricing the large one. Where a service is marked "from", the number is a genuine starting point for the simplest version of that project, and the real figure is confirmed in writing before any build work begins.

What is never included

Every service page lists what is included, and by implication, what is not. Ongoing hosting, a Care Plan, and work genuinely outside the agreed scope — extra pages, new functionality, a larger catalogue than was quoted — are separate. None of that is hidden: it is either listed as a related service with its own price, or it is scoped and quoted in writing before it starts, exactly as our terms describe.

How scope changes are handled

Projects change shape once people see real work in front of them — that is normal, not a failure of the original quote. What matters is that a change in scope is agreed in writing before it is built, with its own price, rather than folded silently into an invoice at the end. The published price for the original scope stays exactly what it said it would be; anything beyond that is a separate, visible decision you make, not a surprise.

Why this matters more for AI work than for a brochure site

AI products are newer territory for a lot of buyers, and newer territory is exactly where vague pricing does the most damage — it is hard to judge whether a quote is reasonable when you have nothing to compare it against. Publishing a real figure for an AI chatbot build or an AI-assisted website gives you something concrete to weigh against other options, instead of a number that only appears after a sales conversation has already established some rapport.

What a published price does not remove

Publishing a price does not remove the need to talk before work starts — it changes what that conversation is for. Instead of spending the first call establishing roughly what something might cost, we can spend it confirming that your project actually matches the scope the price describes, and flagging early if it does not. A five-page site quoted as a starter build is a different job from a fifteen-page site with a booking system attached, and the conversation exists to catch that mismatch before either of us has committed to anything, not to negotiate a number that was never meant to move.

Comparing us against a quote that arrives later

If you are gathering quotes from several studios, a published price is easier to weigh against a verbal one than it looks. A number given after a sales call has already had an opportunity to be shaped by what that call revealed about your budget, which is a natural pressure even for an honest supplier. A number published before any conversation has happened cannot have been shaped by anything about you specifically — it is the same figure whoever is asking. That is not a claim that published pricing is always cheaper; it is a claim that it is easier to trust, because you can see it changed for nobody.

• A fixed price is tied to a stated scope on that service's page
• A "from" price is a genuine starting point, confirmed in writing after discovery
• Ongoing costs — hosting, Care Plans — are separate and listed as their own services
• Scope changes are agreed and priced in writing before they are built, never added silently
• VAT is excluded from every figure and charged where applicable

See the full list on our pricing page, read the terms behind these figures in our website cost guide, or use the website cost calculator to get a starting estimate for your own project.