Brand & Identity
Enough identity to look coherent everywhere, without the strategy programme that larger studios attach to it. Most small businesses need a mark, a system and rules — not a forty-page brand narrative.
What you get
- Discovery session and competitive review
- Three initial logo directions, then refinement of one
- Primary and secondary colour palette, accessibility-checked
- Typeface selection and hierarchy
- Logo files in every format and lockup you will need
- Brand guidelines document
- Social media and email templates
- Business card and letterhead artwork
Who it suits
New businesses, and established ones whose identity has drifted into three different logos and five shades of the same blue.
Questions
Do we own the logo outright?
Yes, in full, on final payment. You receive the source files, not just exports.
Can you refresh our existing logo instead of replacing it?
Often that is the better call, and it is cheaper. If your mark has recognition worth keeping we will say so rather than selling you a rebrand you do not need.
What's not included in the fixed price?
The fixed price covers the logo, palette, typography, guidelines and the applications listed on this page. Anything beyond that — a full brand strategy document, packaging, signage or further collateral — is scoped and quoted separately in writing.
How we run a project is set out on our process page, and more general questions are answered in the FAQ.
Works well with
Brand & Identity is often bought alongside AI Starter Site (£1,495), Care Plan — Essential (£79/mo) and AI Business Website (£2,950).