AI Search Optimisation (GEO)
AI assistants increasingly answer the question instead of listing links, and the businesses named in those answers get the enquiry. Being cited is a different discipline from ranking: it depends on how clearly your content states facts, how well your entity is defined, and whether machines can parse you at all.
What you get
- Entity foundation — consistent, machine-readable identity across the web
- Structured data across every relevant page type
- Content restructured into extractable, citable claims
- llms.txt and AI crawler access configured correctly
- Monthly citation tracking across the major assistants
- Competitive share-of-answer reporting
- Ongoing content work against the gaps found
Who it suits
Businesses in considered-purchase categories where buyers research before enquiring — the queries assistants answer most.
Questions
How long before this shows results?
Meaningful movement usually takes around ninety days, because assistants rebuild their view of an entity slowly. Anyone promising faster does not control the systems involved.
Is this just SEO with a new name?
There is real overlap — both need good technical foundations. The differences are entity consistency, claim-level extractability and citation tracking, none of which conventional SEO reporting measures. If you only want one, and you are local, start with SEO.
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