Insights
Insights
Practical, plainly written notes on websites and AI for UK small businesses — no invented statistics, no fabricated case studies.
Getting your business named in AI answers
What changes when an assistant answers instead of listing links, what is genuinely within your control, and what nobody can promise.
What a website chatbot can and cannot do
Grounded answers versus general models, when a chatbot should decline and hand over to a person, and when not to buy one at all.
Why every price is on the website
The reasoning behind fixed, published prices: what a starting price means, what is included, and how scope changes are handled.
How to check your own website on a phone
A ten-minute walkthrough for checking your own site on a phone the way a real visitor would, not the way a desktop hides its problems.